Concept of dialogue for all key stakeholder groups
FMG pursues a three-stage approach to stakeholder dialogue, promoting transparency, and social acceptance. Only together with all stakeholders can the company meet future challenges.
Stakeholder groups
1
Information on target group-specific channels
Details
To inform the various interest groups, the airport has defined tailored communication content, which it positions in the most appropriate channels.
Essential Instruments
- Press releases and press events
- Website and Intranet
- Regional office
- Airport publications
- Presence in the political arena
2
Exchange with stakeholders
Details
The airport involves its stakeholders in discussions and decisions about issues important to them. In this way, the company creates the basis for trust and long-term acceptance.
Essential Instruments
- Aircraft Noise Commission, Neighborhood Advisory Council, Inside Airport
- Technical committees and association work
- Dialogue management
- Social media
- Stakeholder feedback on the integrated report
3
Results of the dialogue flow into business operations
Details
The airport incorporates stakeholder feedback into its business operations. This allows trends to be identified in good time, external knowledge to be utilized and conflicts to be defused.
Essential Instruments
- Quality management
- Membership in professional networks
- «Innovation Pilot» ideas platform
- Key figures
- Target process at management level
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Stakeholder Expectations
Details
Expectations
- Responsible employer and secure employment
- Health protection in everyday work; occupational safety
- Possibility of mobile and flexible working, work-life balance, on-the-job training and development offers
- Promotion of diversity
Challenges / Conflicts of Interest
- Assurance of the future viability of the company
- Alignment personnel capacity with developments in the air transport industry
Measures / Destinations
- Works agreement Mobile -Work
- Intensified HR campaign to gain employees
Expectations
- Wide range of destinations and connections worldwide
- Functioning, digitized processes and smooth operations
- Assurance of maximum security through controls, authorities, and airport employees
- Shopping, dining and events in terminals, MAC and visitor park
Challenges / Conflicts of Interest
- Reconciling awareness of climate protection and individual travel and vacation needs
- Handling of significantly rising traffic figures after crisis-related downturn
Measures / Destinations
- New control lanes for baggage with highly sensitive CT technology
- Presence of security authorities and the company’s own security force
- Acquisition of new destinations
Expectations
- Functioning airside processes, smooth operations, and technical supply
- Suitable and reliable infrastructure
- Assurance of maximum security through controls, authorities, and airport employees
Challenges / Conflicts of Interest
- Successive normalization of travel volume with lower personnel capacity
- Establishment of existing routes and optimization of utilization rates
Measures / Destinations
- Airline marketing
- Regaining position among the top European hub airports
- Consistent support of the customer journey
Expectations
- Transparency and reliability in fair business relationships
- Compliance with contractually regulated agreements
- Promotion of and compliance with guidelines and laws for the protection of human rights
Challenges / Conflicts of Interest
- Business relationships changed due to global crises
- Uncertainties due to the general economic and geopolitical situation
- Functioning global supply chains
Measures / Destinations
- Perception as a strong business location
- Code of Conduct
Expectations
- Transparency and reliable information regarding strategy and development of the company
- Cooperative approach
Challenge / Conflict of Interest
- Dealing with critical issues
Measures / Destinations
- Use of media multipliers
- Increase in earned media share
- Credible and reliable communication
Expectations
- Commitment to sustainable development of the airport against the backdrop of increased social expectations
- Positive value creation effects
- Active exchange on airport issues
- Successively improved road and rail links to the airport
Challenges / Conflicts of Interest
- Situation on the housing market
- Transport network that is busy at peak times
- Noise and air quality situation
Measures / Destinations
- Promoting projects and partnerships for road and rail expansion
- Regular measurements and transparent communication of the noise and air quality situation
Expectations
- Good governance and compliance
- Environmental awareness and sustainable corporate policy
- Compliance with applicable legal standards
Challenges / Conflicts of Interest
- Anchoring good governance and compliance in the corporate culture
- Different positioning of the associations
Measures / Destinations
- Increase in the proportion of women on the Supervisory Board and at management levels
- Introduction of our own positions in ongoing legislative processes
- Solidarity in the industry
Expectations
- Innovative solutions, pilot projects
- Digitalization
- Cooperation projects
Challenge / Conflict of Interest
- Generation of ideas and opportunities with suitable partners
Measures / Destinations
- LabCampus: Center for innovations opened
- Ergonomics project for robot-based baggage loading with Fraunhofer Institute
- Incentives for development of innovative aircraft engines through fee system
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Central topics 2022
Details